ed44 Privacy Policy
At ed44, protecting the personal information of our players across Bangladesh is a fundamental responsibility. This Privacy Policy explains precisely what data we collect, why we collect it, how it is used, who it may be shared with, and what rights you have over your own information.
About This Policy: This Privacy Policy applies to all users of the ed44 platform accessible at https://ed44.bet, including all associated mobile-optimised interfaces, customer support channels, and promotional communications. By registering an account or using any ed44 service, you acknowledge that you have read and understood this Privacy Policy. This document should be read alongside the ed44 Terms & Conditions .
Section 1
Data Controller Information
For the purposes of this Privacy Policy, the data controller responsible for the personal information collected through the ed44 platform is ed44, operating the website at https://ed44.bet and all associated sub-domains and mobile interfaces.
As the data controller, ed44 determines the purposes and means by which your personal data is processed. We are committed to handling your information lawfully, fairly, and transparently, in a manner that respects your rights as an individual player based in Bangladesh or accessing the platform from any other location.
All data-related enquiries, access requests, and complaints should be directed to our dedicated privacy contact channel. Contact details are provided in full in the final section of this document. We aim to acknowledge all privacy-related correspondence within 5 business days and resolve substantive requests within 30 calendar days of receipt.
Privacy Contact: For all data protection enquiries, please contact us at [email protected] with the subject line "Privacy Request". Do not include sensitive personal details such as passwords or full payment card numbers in any email correspondence.
Section 2
Information We Collect
ed44 collects personal information only to the extent necessary to provide a safe, compliant, and enjoyable gaming experience for players in Bangladesh. The categories of data we collect are set out in the table below, along with the primary source of each category and the lawful basis for processing.
| Data Category | Examples | Source | Lawful Basis |
|---|---|---|---|
| Identity Data | Full legal name, date of birth, NID number, passport number | Provided by you at registration or KYC verification | Contractual necessity; legal obligation |
| Contact Data | Mobile number (Bangladeshi), email address, residential address (Dhaka, Chittagong, Sylhet, etc.) | Provided by you at registration | Contractual necessity; legitimate interest |
| Financial Data | bKash account number, Nagad number, Rocket number, bank account details, transaction history | Provided by you when depositing or withdrawing | Contractual necessity; legal obligation (AML) |
| Gaming Activity Data | Game sessions, bet amounts, wager history, win/loss records, bonus usage | Automatically generated during platform use | Contractual necessity; legitimate interest |
| Technical & Device Data | IP address, browser type, operating system, device ID, session timestamps | Automatically collected via cookies and server logs | Legitimate interest; security |
| Communications Data | Live chat transcripts, support emails, complaint records | Provided by you during support interactions | Contractual necessity; legal obligation |
| Marketing Preferences | Opt-in/opt-out records for promotional SMS, email, push notifications | Provided by you via account settings | Consent |
Data We Do Not Collect
ed44 does not collect or store full payment card numbers (PAN), card verification values (CVV), or any other sensitive payment authentication data directly. Payment transactions via bKash, Nagad, Rocket, and Upay are processed through the respective payment provider's own secure infrastructure, and ed44 receives only a transaction reference and confirmation status.
ed44 does not knowingly collect personal data from individuals under the age of 18. If we become aware that data has been submitted by an underage person, that data will be deleted without delay and the associated account will be closed.
Section 3
How We Use Your Data
ed44 uses the personal information we collect strictly for the purposes described in this section. We do not use your data for any purpose that is incompatible with the original reason it was collected without first obtaining your explicit consent or where required by law.
Account Management & Service Delivery
Your identity, contact, and financial data is used to create and maintain your ed44 player account, verify your identity and age in accordance with our Know Your Customer (KYC) obligations, process deposits and withdrawals to and from your registered Bangladeshi payment accounts (bKash, Nagad, Rocket, Upay, and bank partners), and resolve any account-related queries through our 24/7 English-language support team.
Legal & Compliance Obligations
Certain processing activities are required in order for ed44 to meet its legal obligations. These include verifying that players are aged 18 or above, conducting anti-money laundering (AML) checks, monitoring for suspicious transaction patterns, maintaining financial records for audit purposes, and responding to lawful requests from courts, regulators, or law enforcement agencies. This processing cannot be opted out of — it is a non-negotiable requirement of operating a safe and compliant gaming platform.
Security & Fraud Prevention
Technical and device data, combined with gaming activity data, is used to detect and prevent fraudulent account activity, multiple-account abuse, bot usage, collusion, and money laundering. Our automated monitoring systems analyse betting patterns and account behaviour in real time. Accounts flagged as potentially fraudulent may be restricted pending a manual review. This processing is necessary to protect all ed44 players and the integrity of the platform.
Responsible Gaming Monitoring
ed44 uses gaming activity data — including session duration, bet frequency, bet size relative to deposit history, and chasing behaviour — to identify players who may be showing signs of problem gambling. Where such patterns are detected, ed44's responsible gaming team may reach out proactively via the player's registered contact details to offer support, suggest self-exclusion, or apply deposit limit interventions. This processing is carried out in the player's vital interest and in accordance with our responsible gaming commitments.
Marketing Communications
If you have opted in to receive promotional communications from ed44, we may use your contact data to send you information about new games, bonus offers, seasonal promotions (including BPL cricket season campaigns, Eid specials, and Pohela Boishakh offers), and platform updates. You may withdraw consent to marketing communications at any time by updating your account preferences or by contacting support at [email protected]. Withdrawal of marketing consent does not affect the lawfulness of any prior processing and does not affect your ability to continue using the ed44 platform.
No Automated Decision-Making: ed44 does not make any decisions that produce significant legal or similarly significant effects on you based solely on automated processing of your personal data, without a human review stage. Where an automated system flags an account for review, a qualified member of the ed44 compliance team conducts the final assessment.
Section 4
Sharing & Disclosure of Data
ed44 does not sell, rent, or trade your personal data to third parties for their own commercial purposes. We share your information only in the limited circumstances described below, and only to the minimum extent necessary for the specific purpose.
Payment Processing Partners
To facilitate deposits and withdrawals, ed44 shares the minimum necessary transaction data with our authorised payment partners. For Bangladeshi players, these partners include bKash, Nagad, Rocket, Upay, and our bank transfer partners (Dutch-Bangla Bank, BRAC Bank, City Bank, Islami Bank, and Sonali Bank). These partners are bound by their own privacy and data security obligations and are not permitted to use your data for any purpose beyond processing the specific transaction.
Game Content Providers
Games on the ed44 platform are supplied by certified third-party providers including Pragmatic Play, NetEnt, Microgaming, Evolution Gaming, Spribe, and Ezugi. These providers may receive a player session token and anonymised or pseudonymised gaming activity data necessary to render and operate their games. They do not receive your full identity or financial data.
KYC & Identity Verification Services
To fulfil our age and identity verification obligations, ed44 may use reputable third-party KYC verification services to cross-reference the identity documents you submit. These services act as data processors on behalf of ed44 and are contractually prohibited from using your data for any other purpose.
Legal & Regulatory Disclosure
ed44 may disclose your personal information to courts, law enforcement authorities, financial intelligence units, or regulatory bodies where we are legally required to do so, where we have a good-faith belief that disclosure is necessary to prevent a crime or protect the safety of a person, or where disclosure is required to enforce our Terms & Conditions or protect the rights and interests of ed44 and its players.
No Unauthorised Third-Party Marketing: ed44 will never share your personal contact details — including your Bangladeshi mobile number, email address, or bKash/Nagad number — with any third-party advertiser, affiliate network, or marketing agency for the purpose of sending you unsolicited marketing communications on their behalf.
Section 5
Cookies & Tracking Technologies
The ed44 platform uses cookies and similar tracking technologies to deliver a functional, secure, and personalised experience. A cookie is a small text file placed on your device when you visit a website. Cookies do not contain executable code and cannot access other files stored on your device.
Types of Cookies Used by ed44
- Strictly Necessary Cookies: These cookies are essential for the ed44 platform to function. They maintain your login session, remember your language and currency preferences, and ensure that security tokens are passed correctly between pages. These cookies cannot be disabled without significantly impairing your ability to use the platform.
- Performance & Analytics Cookies: These cookies collect aggregated, anonymised data about how players navigate the ed44 platform — which pages are visited most frequently, how long sessions last, and where errors occur. This information is used exclusively to improve the platform's performance and user experience.
- Functional Cookies: These cookies remember your account preferences, such as your preferred deposit method (bKash, Nagad, or Rocket), your responsible gaming deposit limit settings, and your notification preferences. They are not used for advertising purposes.
- Security Cookies: These cookies support ed44's fraud detection and account security infrastructure. They help identify unusual login patterns and flag potential unauthorised access attempts. Disabling these cookies may trigger additional verification steps during login.
Managing Your Cookie Preferences
You may configure your browser to refuse all cookies, to alert you when a cookie is being set, or to delete cookies that have already been stored on your device. Please note that disabling strictly necessary or security cookies will materially affect your ability to use the ed44 platform, including your ability to log in and maintain a gaming session.
Most modern browsers — including those commonly used on Android and iOS devices popular in Bangladesh — provide cookie management settings in their privacy or security menus. Refer to your browser's help documentation for specific instructions.
No Cross-Site Advertising Trackers: ed44 does not deploy third-party advertising or retargeting cookies (such as those used by social media platforms or ad networks) that track your activity across unrelated websites. Our cookies are scoped exclusively to the ed44 domain and its authorised sub-domains.
Section 6
Data Retention & Storage
ed44 retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable legal, regulatory, or audit obligations. The general retention periods we apply to different categories of data are described below.
| Data Category | Retention Period | Reason |
|---|---|---|
| Account & Identity Data | Duration of account + 5 years after closure | AML compliance; legal dispute resolution |
| Financial Transaction Records | 7 years from transaction date | Financial audit obligations |
| Gaming Activity Logs | 3 years from date of activity | Responsible gaming monitoring; dispute resolution |
| KYC Verification Documents | 5 years after account closure | Regulatory compliance; AML obligations |
| Support Communications | 2 years from last interaction | Quality assurance; dispute resolution |
| Marketing Consent Records | Until consent is withdrawn + 1 year | Evidence of lawful marketing basis |
| Technical & Device Logs | 90 days from collection | Security monitoring; fraud detection |
Data Security Measures
All personal data held by ed44 is protected by industry-standard security measures. These include Transport Layer Security (TLS/SSL) encryption for all data in transit between your device and the ed44 servers, AES-256 encryption for sensitive data at rest, role-based access controls that limit employee access to personal data on a strict need-to-know basis, regular security audits and vulnerability assessments, and secure offsite backup procedures.
While ed44 employs robust technical and organisational safeguards, no platform can guarantee absolute security against all possible threats. In the unlikely event of a data security incident that affects your personal information, ed44 will notify affected players promptly in accordance with applicable notification obligations.
Section 7
Your Privacy Rights
As a player whose personal data is processed by ed44, you hold a number of meaningful rights over your own information. These rights are described below. To exercise any of these rights, please contact us as described in Section 8.
Right of Access
You may request a copy of all personal data ed44 holds about you, along with information about how it is used and with whom it has been shared.
Right to Rectification
If any personal data we hold about you is inaccurate or incomplete, you may request that it be corrected or updated without undue delay.
Right to Erasure
You may request deletion of your personal data where it is no longer necessary for the purpose it was collected, subject to our legal retention obligations.
Right to Restrict Processing
You may ask ed44 to pause processing of your data in certain circumstances — for example, while the accuracy of data is being contested or a complaint is under review.
Right to Data Portability
Where processing is based on your consent or a contract, you may request that your personal data be provided to you in a structured, commonly used, machine-readable format.
Right to Object
You may object at any time to processing carried out on the basis of legitimate interest, including profiling for responsible gaming purposes, subject to ed44's overriding obligations.
Important Limitation: Certain rights cannot be exercised where doing so would conflict with ed44's legal obligations — for example, the right to erasure cannot override our obligation to retain financial transaction records for 7 years under applicable AML regulations. Where we are unable to fulfil a rights request in full, we will explain the specific legal basis for that limitation in our response.
Section 8
Contacting Us About Privacy
If you have any questions about this Privacy Policy, wish to exercise any of your privacy rights, want to report a suspected data security incident, or wish to make a complaint about the way ed44 has handled your personal information, please contact us using the details below.
All privacy-related correspondence should be directed to: [email protected] with the subject line "Privacy Request" or "Data Subject Rights Request" as appropriate. Please include your registered ed44 username and registered Bangladeshi mobile number (or email address) so that we can verify your identity before processing your request.
ed44 will acknowledge receipt of your request within 5 business days (Bangladesh Standard Time, UTC+6) and aims to provide a full response within 30 calendar days. In cases of particular complexity or where multiple requests have been received, this period may be extended by a further 30 days, in which case we will notify you of the extension and the reason for it.
ed44 reserves the right to amend this Privacy Policy at any time. Any material changes will be communicated to registered players via their registered email address or via a notice on the ed44 platform, and the updated policy will be published on this page with a revised effective date. Continued use of the ed44 platform following publication of an updated Privacy Policy constitutes acceptance of the revised terms.
Our Commitment: ed44 takes privacy seriously. We process your personal data with the care and respect it deserves, and we are committed to being transparent about our practices. If at any point you feel that your privacy has not been handled appropriately, please reach out — we want the opportunity to make it right before you consider escalating to any external authority.
Our Commitments
How ed44 Protects Your Privacy
SSL Encryption at All Times
Every page on the ed44 platform — from account registration to deposit and withdrawal — is served over an SSL-encrypted (TLS) connection. Your data is never transmitted in plain text, protecting it from interception between your device and our servers.
Strict Data Access Controls
Access to player personal data within ed44 is restricted on a need-to-know basis. Only authorised team members with a legitimate operational reason — such as processing a withdrawal or resolving a support request — can access your account information.
Responsible Gaming Data Use
Gaming activity data is used constructively — to identify players who may be at risk and offer timely support tools such as deposit limits and self-exclusion. ed44 views responsible gaming monitoring as a duty of care, not a data-mining exercise.
No Data Selling — Ever
ed44 does not sell, rent, or broker your personal data to any third party for commercial gain. Your Bangladeshi mobile number, email address, and payment account details are never shared with advertisers, affiliates, or data brokers.
Regular Security Audits
ed44 conducts periodic internal security reviews and vulnerability assessments of its data infrastructure to identify and remediate risks before they become incidents. Our security posture is continuously improved in line with industry best practices.
Responsive Privacy Support
Our 24/7 English-language support team is trained to handle privacy-related requests promptly and sensitively. Whether you want to access your data, update your marketing preferences, or raise a concern, help is available around the clock for players across Bangladesh.
Ready to Play at ed44?
Now that you understand how ed44 handles your personal data, explore our full range of casino games, cricket betting markets, and exclusive slot titles — all in a safe, encrypted environment built for players in Bangladesh.